Managing the complete lifecycle of Old Navy's physical brand — from high-volume national rollouts to custom engineering for massive Flagship locations. Old Navy needed a partner capable of executing 100% of their new store and remodel volume while driving technical innovation.
Complex problems demand creative engineering.
Flagship Complexity
Flagship locations like Times Square require custom engineering. This involved integrating "sign-on-glass" elements that demanded precise coordination with glazing vendors and wind load calculations.
High-Volume Logistics
Managing a massive annual pipeline — including 75–100 refreshes, 30 remodels, and 30 new stores — requires a logistics engine capable of maintaining speed and quality at a national scale.
Technical Complexity
The transition to dynamic RGB lighting displays required advanced engineering. We solved the complex wiring and programming challenges to deliver fully integrated controls.
Turnkey signage from prototyping to national maintenance.
Walton serves as the sole signage supplier for Old Navy, providing a turnkey solution that covers everything from initial prototyping to national maintenance. We don't just build signs; we engineer creative solutions for their most ambitious projects.
Creative Engineering & Prototyping
For custom Flagship stores, our team manages rigorous prototyping cycles to perfect unique elements like SEG fabric frames and complex lighting controls. We successfully led the initiative to convert their "Item of the Week" signage from neon to LED, reducing energy costs without sacrificing the vintage aesthetic.
Seamless Project Management
We handle the heavy lifting of logistics, including complex sidewalk closures and permits for urban installations. Our dedicated project managers are integrated with Old Navy's design team, ensuring that every project — from a simple service call to a Times Square reveal — is executed seamlessly.
For over two decades, Walton has been a trusted partner in Old Navy's growth.
By combining manufacturing creativity with reliable execution, we have earned the trust to handle 100% of their signage portfolio.
21+ Years
A trusted relationship that began in 2005, evolving into a strategic Sole Supplier partnership.
100% Volume
Walton manages the entire portfolio, executing over 100 refreshes, remodels, and new builds annually.
Brand Modernization
Transitioned iconic neon elements to robust LED and Faux Neon solutions to improve durability.